Guidelines for effective exhibiting
Following a presentation by Peter Cotterill (a founding member of the Society of Event Organisers) at the Global Connections Communication Officers Forum in February 2008, these guidelines were produced from the discussion which ensued. These are not Peter Cotterill’s notes, but some of his comments sparked ideas which have been incorporated here.
These guidelines are not presented as a template to be followed but rather as a stimulus to creativity and fresh thinking about exhibitions. They were approved by the Global Connections Communication Officers Forum in October 2008.